Dublin — the capital shelf
Dublin is the flagship market on the island of Ireland — around 26,000 rooms across roughly 210 properties, split unevenly between Dublin 1 north of the Liffey, Dublin 2 south of it, Dublin 4 including Ballsbridge and Sandymount, and the Docklands strip that runs from the IFSC eastward to Sir John Rogerson's Quay. The Dublin regional playbook covers each of these four micro-markets separately because they behave differently.
· I ·Dublin 1 — north of the Liffey
Dublin 1 is the value-and-volume end. Rooms cluster around O'Connell Street, Parnell Square and Amiens Street. Predominantly three-star and budget four-star. The demand mix is heavily weighted to weekend leisure — a Saturday night in mid-summer will fill at 85 to 92% across the compset. Weekday demand is thinner. The Dublin 1 pack tracks a curated peer group of 34 properties and reports monthly ADR, occupancy and RevPAR with a written commentary from the Dublin desk.
· II ·Dublin 2 — Georgian core
Dublin 2 is the Georgian squares — Merrion, Fitzwilliam, Stephen's Green — plus Grafton Street and Trinity College. Predominantly upscale four-star and five-star. The demand mix is mid-week corporate, weekend leisure and event-driven premium (Six Nations, Bloomsday). The D2 four-star ADR is typically 1.4x the Dublin 1 four-star ADR. Boutique operators can hold rate against D4 four-stars — see the Journal note on Six Nations weekend strategy.
· III ·Dublin 4 — Ballsbridge and Sandymount
Dublin 4 is the highest-ADR compset in the country. Ballsbridge and Sandymount are within walking distance of the Aviva Stadium, the RDS and the American Embassy. Predominantly four-star and five-star. Demand is heavily event-driven — international rugby, RDS concerts, corporate conferences at the RDS Concert Hall. Six Nations home fixtures at the Aviva push D4 four-star ADR to 3.1x annual baseline for the peak weekends. See the yield module for the pickup curve automation.
· IV ·Docklands — IFSC eastward
The Docklands strip is corporate-first. Rooms clustered around Grand Canal Dock, Point Village and the emerging Poolbeg strip. Predominantly four-star. Demand is mid-week corporate driven by IFSC financial services, tech company European headquarters and the growing life-sciences cluster around Grand Canal Dock. The Docklands ADR compresses on weekends when the corporate demand disappears — a well-run Docklands property will use the yield module to sell into the weekend leisure market rather than hold rate.
· V ·Demand events tagged in the yield engine
Six Nations home fixtures at the Aviva Stadium (February to March), All-Ireland GAA hurling final and All-Ireland football final at Croke Park (August, September), Bloomsday (16 June), Dublin Horse Show at the RDS (August), Culture Night (September), Dublin Marathon (October bank holiday), Christmas market at Dublin Castle and St Stephen's Green (December). Each event has a demand multiplier configured per micro-market.
· VI ·Compliance particulars
Fáilte Ireland grading register covers all Dublin properties. Bank of Ireland has a strong Dublin merchant book; AIB is closer to parity in Dublin than in Cork or Killarney. Revenue VAT filing is per property. The playbook includes a Dublin-specific note on the four-star inspection cycle refresh timings, which cluster in Q1.